In the early 1920’s
a young boy was introduced to fishing. A strong love for the sport developed and became a favorite pass time. He began making his own lures partially due to lack of availability and also to make fishing more affordable, but found it to make him a more successful fisherman. This love and hobby was passed to his son, who shared his lures with many friends and family who also found great success while fishing with his lures. This passion has since been passed to two more generations, making Jackson Lure Co. a four generation legacy in manufacturing lures.

We look forward to sharing this legacy with you and your family and feel certain it will bring you success and many memories as it has us.




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Phone: 469-371-7770
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